Friday, July 13, 2012

Ladies and gentlemen, let me introduce myself....

Everyone has childhood dreams, things they want to do and professions they want to persue when they "grow up." But discovering my dream came as an accident. I never though about becoming an entrepreneuer or wanting to decorate cakes for the rest of my life, but that's exactly what I'm doing. After college decisions, multiple major changes, and trying to decide on a course of study that would best fit my non-existent professional endeavors at the time, halfway through a business major and a job at a local supermarket later I have decided to simply go for it. My name is Mary Maroney, I'm a 20-year-old college student from the suburbs, and I own Dolly Cakes, the finest cake artistry in Buffalo, NY.

Where did the name come from you ask? When deciding on a name for the company I wanted something catchy and fun, but also personal and close to my heart. I played with the idea of Buffalo as the Queen City, trying to incorporate the city I love, and painstakingly bounced names back and forth with friends and family, attempting to find something that was simply "me." And then one day, while sitting in my dorm room at Canisius College (another place I call home), talking with one of my very good friends, it hit me. Dolly Cakes. As one of the many nicknames my mom had for me as a child and still does, it was personal, had that cutsy appeal, and more than anything, it was "me." And so I had completed step one.

So now what? I had the name, logo was next. I have a very talented friend, Tan Ho, who has produced some of the best digital media art I've seen. And the awesome logo you see as my default picture was created by him, along with the flyer and business cards I will soon be ordering. He took a simple drawing I sketched and turned it into more than I could have ever dreamed of. Once again, it was very "me." Step two, check.

But how do I get the word out there? How will people know I exist? For now it's been mostly through word or mouth, but through one of my favorite developments of the modern world, the World Wide Web, I have created a Facebook page, http://www.facebook.com/DollyCakesCakeArtistry, a Twitter profile, http://twitter.com/DollyCakesBufNY, and this blog. Not only is the Internet and Social Media sites one of the fastest ways to reach people, it's simple and most important, free. As the classic struggling college student, free is one of my favorite words. Step three, complete.

The best part? I would have to say is what I make. I have very dedicated taste testers that oh so graciously volunteer their time and taste buds to criticizing my creations. From friends, to family, to my dad's coworkers, I have many people whom I appreciate to tell me what I'm doing great and what I can improve on. I've made cupcakes ranging from Strawberry Daiquiri and Bailey's Irish Cream flavors, to Coconut Lime, Creamsicle, and Chocolate Peanut Butter. Any flavor you can think of, I can create a cake, filling, and frosting to match. I also create event cakes, not only with frosting, but with fondant and gum paste, you know, the fancy stuff we dreamily obsess over on the Food Network and TLC. If you can dream it up, I can create it. I am completely self taught with a little bit of advice and help from friends who have had professional training. I will be posting pictures of each cake and cupcake creation I make and ask for all the feedback I can get! (Constructive criticism only please. )

So there you have it. I'm just a girl who finally figured out what she wanted to do with her life and I'm jumping in head first. As I said before, my name is Mary Maroney, I'm a  20-year-old college student from the suburbs, and I own Dolly Cakes, the finest cake artistry in Buffalo, NY.


Since I have no official store location, I am taking all orders via phone (716-348-8684) and email (dollycakescakeartistry@gmail.com). Spread the word!

1 comment:

  1. Best wishes Mary but your cakes and cupcakes are works of a master and they speak volumes. You will do so well. God bless
    Cousin Judy

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